Pitti Immagini Uomo 108

U-Power Lifestyle continues its journey into the world of streetwear and does so by choosing one of the most prestigious showcases of international fashion: Pitti Uomo . To consolidate the launch of its most urban line, the brand transformed an authentic American school bus into a travelling headquarter, attracting the attention of buyers, fashion enthusiasts and sneakerheads from all over the world.

An impactful installation, designed to tell the story of the product in its natural habitat: the street. A living, dynamic space, perfectly in line with the young and contemporary identity of U-Power Lifestyle.

Making the experience even more immersive and authentic was a live performance by @yaboiemilio a Berlin-based artist known for his iconic works on street signs. During the event, he created a series of exclusive works, which became an integral part of the stand and remained on display for the duration of the event, enhancing the link between urban art and brand.

With this activation, U-Power Lifestyle confirms its vision: to go beyond the boundaries of workwear and establish itself as a new protagonist in the streetwear panorama, with a proposal that combines design, culture and metropolitan spirit.