U-Power introduced color and style into the world of work, first winning over Italian workers and then expanding across Europe. Its success is built on outstanding comfort, innovative technical solutions, and above all, a strong aesthetic. Once again, U-Power proves that beauty is a universal value—even in sectors far removed from fashion.

This Italian success story now extends beyond construction sites, mines, and factories with the U-Power Lifestyle collection. It’s a natural evolution for a brand long associated with safety—bringing its expertise into everyday life with shoes designed for leisure and daily use.

The Lifestyle philosophy is built on three core pillars: comfort, design, and versatility. Each model is crafted for ergonomic fit, attention to detail, premium materials, and a modern style that fits both active days and relaxing moments.

U-Power Lifestyle is the perfect choice for anyone seeking a dynamic, dependable look that supports every step of the day—from job sites to city streets, from workouts to evenings out.

The inspiration doesn’t come from workwear but from 1980s basketball culture. The result is a low-top silhouette that looks straight out of an archive—yet perfectly aligned with today’s trends.

The goal was ambitious: to bring U-Power’s deep footwear expertise into the casual world—creating a line of sneakers that are innovative, comfortable, and undeniably stylish.