U.01 / La Ferramenta

For the launch of this new line, U-Power chose an exclusive partnership with “La Ferramenta”, the iconic Bolognese concept store. The result is a limited-edition sneaker designed by Paolo Bertacchi, founder of the store, inspired by the industrial lines and raw aesthetic of the space.
A shoe that authentically and urbanely expresses the identity of U-01.

The name “La Ferramenta” (meaning "hardware store") immediately evokes the U-Power world connected to the realm of work. It’s this symbolic link that makes the collaboration strategic: an ideal bridge between workwear and lifestyle, marking the brand’s bold entry into the world of trendsetting sneakers. The exclusive launch was celebrated with a private event inside the concept store, drawing over 300 guests and featuring an international DJ set.

With U-01, U-Power opens a new chapter: by combining comfort, design, and cultural vision, the brand positions itself as a key player in the streetwear scene, embarking on an ambitious growth path aimed at expanding its business lines and entering new markets.