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U-Power Lifestyle continues its path of affirmation in the lifestyle world and does so in grand style: occupying the most iconic billboards in Milan with an impactful, visual and strategic campaign, capable of speaking to both Italian and international audiences.

In order to reinforce the new brand image and tell its key values, U-Power Lifestyle has presided over the nerve centres of the city with maxi billboards in Italian and English, calibrated according to the areas, the flows and the reference target. A targeted choice that tells of the global ambition of the project and the desire to affirm an urban, dynamic and contemporary vision.

The streets of Milan, which has always been the capital of fashion and innovation, are thus transformed into a natural extension of the brand: a living space where aesthetics, identity and street culture meet to amplify the message of U-Power Lifestyle.